The research that I did for the Essay about market research included looking up the latest viewing figures for the lead programs on the television. The reason why this research is important is that if you have thought of a new idea for a television show you can look at these figures. A useful secondary source to find out about UK viewing figures is barb.co.uk which is updated weekly so it has the most up to date resource for viewing figures in the UK. It is also a crime if you falsify your research.
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